The Twitter Bare Minimum

Interested in Twitter but haven’t taken the plunge yet? At the very least, here are three good steps for every business or organization to take: 1) Claim your Name Open a Twitter account to claim your organization’s name and URL (e.g. Twitter.com/YourOrganization). Why is this important? Take BP for example. When the oil spill started [...]

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Indy’s Foursquare Hot Spots

Earlier this month, Foursquare celebrated its 200 millionth check-in. You read right. Two. Hundred. Million. I attended an event yesterday where Scotty’s Brewhouse owner Scott Wise discussed using Foursquare — location-based social media — to encourage customer loyalty. After seeing how the Brewhouse’s check-ins compared with a few other Indianapolis attractions, I did some research [...]

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If you Build it, Fans will Come

Facebook is a veritable “field of dreams” for nonprofit organizations. Why? • There are more than 100,000 nonprofit pages on Facebook • 75 million people support those nonprofit pages • It’s free If you work for a nonprofit that isn’t on Facebook, how do you get started? First things first — create a Facebook page. [...]

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