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It’s a big day for the Pivot blog — we have a whole new look on a brand new site: pivotmarketing.com/blog.

Please take a second to update your web bookmark. Then click on over and tell us what you think!

It’s mulch season, which can only mean one thing: our favorite Bob and Tom ads are back on Q95!

Special thanks to our client GreenCycle for letting us write these risque ads and having a great sense of humor. Hear this week’s Bob & Tom Live Read.



The 9th Annual Mayor’s Lunch for Parks, a fundraiser benefiting the Indianapolis Parks Foundation, raised a record $219,350.

Tom Zupancic, Senior VP of Sales and Marketing for the Indianapolis Colts and Mayor Greg Ballard encouraged a crowd of 500+ to support our city’s parks and community programming in a ballroom transformed into a park-like setting — complete with playground equipment and wild birds.

Our team led strategic communications for the event — including digital graphics, public relations, and speech writing.

Press Coverage for the 2011 Mayor’s Lunch for Parks

• IBJ: City-County Council OKs New Crime Grants Board
• Inside INdiana Business: Boundless Playground Planned for Central Indiana
• Indianapolis Star: IU Health Grant to Help Grow Fresh Food for Gleaners

Front cover of the 2010 Progress Report

It’s been a while, and we’ve been busy! Here’s a quick look at a recent fun project. When asked if we could create something pro-bono for a local high school swim meet, we dove right in (pun intended).

First, we needed a theme for the event. After throwing a dozen ideas around, we settled on “Splashback.”

I wanted the logo to feel retro without being overly themed, and appeal to both high school guys and girls. This piece had to include as many pieces of information as Michael Phelps’ gold medals, so I created a badge shape which helped created hierarchy and divide the info into subsections.

The bright colors will pop on a t-shirt, and a limited palette makes it affordable to print.

Tired of buying black turtlenecks and Moleskin notebooks, but can’t afford the mid-century chair your creative friend has been drooling over?

Show your support of the arts with a holidonation to the Indianapolis Art Center. In a day and age of dwindling arts funding, your gift can engage, enlighten, and inspire our community by providing interactive art education, outreach to underserved audiences, support of artists, and exposure to the visual arts. A $250 donation provides a one-week summer art camp for an at-risk youth.

Keep the creative juices flowing by pairing it with a Pantone mug.

In elementary school science class, this person couldn’t wait for bridge-building day. My Popsicle sticks barely stayed glued together while the pint-sized engineer’s bridge had 12 textbooks stacked on top.

Make a holidonation to Building Tomorrow in honor of this friend. Since 2006, Indianapolis-based nonprofit Building Tomorrow (BT) has opened five primary academies in Uganda, creating classroom space for more than 1,750 students. Your holidonation will help BT hire a full-time engineer to oversee all of the academies under construction. Pretty cool, huh?

And because you’re never too old for toys, give your engineering friend one of these hover craft kits to go with it.

Next up: For the Artist

What do you get the person who already has an iPod, iPhone, and iPad?

A holidonation to the TechPoint Foundation. This organization is the nonprofit arm of TechPoint, Indiana’s initiative for growing a technology-based economy.

The foundation invests in key organizations that share it’s mission — to help Indiana’s next generation develop 21st-century technology skills.

If the honoree/recipient has a sense of humor, check out these fake gadget gifts. Package it all up in TweetWrap for the ultimate Techie holidonation.

Next gift idea: For the Engineer